Company E, 2nd Wisconsin
Case study · Built For You
A Civil War company, back online
Company E of the 2nd Wisconsin Volunteer Infantry is a reenactment group from Green Bay. Their website had been down for years, and the emails offering to fix it came from strangers overseas. They wanted someone they knew.
394
visitors in the first month
788
page views in the first month
8
inquiries through the contact form
2
active recruiting conversations
“Our old website had been down for years. David rebuilt the whole thing and I've heard nothing but positive comments — from our own members and from the public. It looks really professional and there's a lot of good information on there.”
“Over the years I've gotten plenty of emails from people overseas saying they noticed something wrong with our site and they can help, and I never trusted any of it. I'd rather deal with somebody I know, who has a background in what they're doing.”
“David was very professional and has all the tools to create a website. He listened to what we needed, and we've already had people find us and reach out through the site. People love the business cards. I'd recommend him to anyone looking to start or update a website.”
What we built
A full website, back after years offline
Home, event schedule, how to join, photos, history and contact pages, relaunched August 19, 2026 on secondwisconsin.org.
Event calendar with one-tap reminders
Every event on the season schedule has an 'Add to calendar' button for Google Calendar, Apple and Outlook.
A 68-photo gallery
Recent reenactment photos plus group photos going back to 2010, all named so people searching for Wisconsin reenactors find them.
A digital archive of the unit's history
21 old documents saved from the original site: schedules, uniform and equipment guides, color guard and bugle-call sheets, pension records and the company newsletters.
Pages that help new people find them
Guides like 'How to become a Civil War reenactor', 'Wisconsin Civil War reenactments' and the story of the Iron Brigade, written to show up in search.
A contact form that actually reaches them
Messages land in the group's inbox with an automatic thank-you to the sender, a town finder, and spam protection.
Print pieces that bring people to the site
A recruiting poster that ran in a local weekly reaching about 10,000 households, and business cards now at two museums, YMCAs and area libraries.
A private planning space
A signed-in area for the officers to track tasks, proposals, feedback and next steps, plus member-only pages shared by direct link.
